Controlled Ad Awareness Technique

Controlled Ad Awareness Technique
Methode der Werbemittelforschung, die versucht, graduelle Ausprägungen des Erinnerungsvermögens dadurch festzustellen, dass Testpersonen Anzeigen identifizieren sollen, die sich hinter mehreren teil transparenten Folien befinden. Es wird angenommen, dass sich die Anzeige der Testperson umso mehr eingeprägt hat, je weniger Folien er zur Identifikation entfernen muss.
- Vgl. auch  Werbeerfolgsprognose.

Lexikon der Economics. 2013.

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